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Victoria KyriaKides Announces Partnership With Saks Fifth Avenue

Press Release

Internationally acclaimed Haute Couture Bridal Designer, Victoria KyriaKides, announces the U.S. expansion of her eponymous label through a new partnership with leading luxury retailer, Saks Fifth Avenue. Saks Fifth Avenue will carry the Victoria KyriaKides Haute Couture spring/summer 2016 bridal collection in the New York and Beverly Hills flagships starting in September 2015. Designer personal appearances via trunk shows will occur on September 25-26 and October 23-24, in New York and Beverly Hills, respectively.

"I am thrilled about this new partnership with Saks Fifth Avenue, one of the world's preeminent fashion destinations" stated designer Victoria KyriaKides. "My collection is an ultra feminine ethereal expression of refined Fresh Couture which aims to make every individual bride feel uniquely beautiful on her most important day. I believe the Saks Fifth Avenue client appreciates true luxury and the true Haute Couture approach, making this an ideal partnership. Additionally, Saks Fifth Avenue is the paradigm of customer service which is compatible with the VKK Haute Couture philosophy of providing a complete exemplary client experience."

The Victoria KyriaKides Haute Couture Bridal collection has been available in the U.S. at exclusive high-end boutiques, and this is the first partnership with a major US luxury retailer. The VKK master atelier is located in Europe with a US showroom located in New York. Every single gown is constructed by hand in the master atelier, on the mannequin, faithful to the French Haute Couture procedure. Victoria's elegant, glamorous and ultra-feminine dresses are a favorite among her international clientele with discerning taste.

The Saks Fifth Avenue trunk shows will be the first ever opportunity brides across the US will have to engage with Victoria via personal appearances. This will be a new, modern form of trunk shows which will surpass all stereotypes of the practice as Victoria will provide brides-to-be the experience of true Couture: the ultimate customized design of a dress based on the personality of the bride-to-be and details of her wedding (season, time, formality, location etc.) True to Victoria's Haute Couture way, the designer will spend considerable time with each bride to create a super personalized experience and custom dress.

About Victoria KyriaKides:

Internationally renowned Haute Couture designer Victoria KyriaKides has been creating exquisite gowns for fashionable brides since the early 2000's. With a master Atelier in Athens, Greece, and showroom in New York, Victoria is a favorite among her international clientele with discerning taste. Her dresses are elegant, glamorous and ultra-feminine. Victoria uses only the best materials available, and no detail is left unnoticed, faithful to true Couture. These dresses break every wedding dress stereotype. Masterfully created to sculpt a woman's body, the Victoria KyriaKides collection is designed to make a bride feel confident and absolutely beautiful on her most important day.

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